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Billy Ramirez

by | Sep 2, 2019 | Uncategorized

Billy Ramirez Summary

Hi, there! I’m Billy Ramirez and I’ve been at the “Digital // Marketing // Communications” [Ed. Note: Yeah, it’s kind of lame] game [Ed. Note: Hey, it rhymes!] for about 13 years here in Silicon Valley. As a marketing professional with a computer science background, I’ve worked in publishing, mobile video, B2C e-commerce, B2B e-commerce, medical devices, and life sciences. I’ve done lots in marketing — designing and managing websites, coding responsive HTML emails, filming and editing videos, writing and editing copy, managing social media channels, designing printed materials and trade show graphics, and more) — and am always looking to expand my skillset and network.

I am also a standup comedian. Please visit billyramirezcomedy.com for all my latest standup comedy news!

Experience

Molecular Devices
Marketing Communications Manager
August 2017 – Present
Sunnyvale, CA

  • Created and led the global marketing campaign for the new FLIPR Penta High-Throughput Cellular Screening System, including print and digital materials, video, social media content, photo shoots, and press releases.
  • Wrote new ad copy and leveraged Dynamic Keyword Insertion to create product-specific PPC campaigns currently averaging 3.37% CTR and 4.21% conversion rate across 13 ads.
  • Created and designed PPC marketing assets that have increased the sales pipeline an average of $500,000 per year.
  • Starred in company’s second-most popular social media post of 2018. Also, designed and created the fourth-most popular – an April Fools’ gag.

Accuray
Digital and Web Marketing Manager
October 2013 – May 2017 (3 years 8 months)
Sunnyvale, CA

  • Accountable for ongoing content management and SEO strategy of all website properties including corporate site (www.accuray.com) and two product websites (www.cyberknife.com and www.tomotherapy.com).
  • Led the complete redesign of corporate and product websites, executing projects on budget. Developed criteria and oversaw vendor selection process; managed ongoing marketing agency relationship to maximize their effectiveness; partnered with global internal marketing team to develop compelling and engaging content.
  • Collaborated with global marketing teams and managed the content translation and technical requirements to launch the French and German language versions of corporate website.
  • Upon identifying technical security flaws in existing site, redesigned and rebuilt Accuray’s Magento-based consumables website, resulting in 119% increase in sales volume and 13% increase in sales revenue.
  • Utilized A/B testing methods to establish new e-mail campaign metrics and guidelines. Leveraged results to redesign all email templates to be responsive for optimal viewing across devices.
  • Rebuilt email database through a double opt-in marketing automation campaign that funneled contacts into self-selected email lists. Deliverability increased 5%, bounce rate decreased 6%, and open rates increased 3%.
  • Responsible for social media strategy and day-to-day tactical implementation of all corporate and product channels including Facebook, Twitter and Instagram. Increased Twitter impressions by 288% and Facebook organic reach by 85%.
  • Member of the core evaluation and implementation team responsible for selecting new CRM (Salesforce), and marketing automation (Pardot) solutions.
  • Oversaw the production of video and audio interviews with internal stakeholders and global Key Opinion Leaders.
  • Designed vector and raster graphics for various internal and external uses, including patient-facing websites, HTML emails, internal presentations, and Sharepoint site.

Intuitive Surgical
eMarketing Contractor (through Advantage Technical Resourcing)
April 2013 – October 2013 (7 months)
Sunnyvale, CA

In this six-month assignment, main responsibility was to create and deploy email marketing campaigns.

  • Created and deployed HTML email campaigns across four separate surgical verticals containing over 1,000 recipients each.
  • Built Intuitive Surgical’s gallbladder procedure website with hand-coded HTML and CSS.
  • Assisted in editing and updating Intuitive Surgical’s various surgical procedure websites as needed.

Kalio
Senior Marketing Associate
November 2011 – March 2013 (1 year 5 months)
Cupertino, CA

Responsible for various marketing functions including email marketing, lead nurturing, graphic design, print brochure development, webinar execution, and a complete redesign of the corporate website.

  • Performed keyword analysis, then edited all written content and wrote additional material for brand-new Joomla-based company website, www.kaliocommerce.com.
  • Wrote and designed two-page full-color informative company brochure, as well as four separate Customer Success Stories.
  • Created advertising materials, including two print ads for Internet Retailer magazine and three web banners for InternetRetailer.com.
  • Designed graphics for 10’x10’ booth at 2012 Internet Retailer Web & Design show and 20’x20’ booth at 2012 Internet Retailer Conference & Exhibition, including 14’ tall arch and 8’ tall presentation backdrops.
  • Supported GoToMeeting co-branded webinars by editing presentation content and providing technical direction and support, as well as creating post-webinar e-mail communications.
  • Created HTML emails, managed newsletter campaigns, and implemented information request submission forms using Leadformix marketing automation tool.

BlueSnap
Marketing Manager
June 2009 – June 2011
Fremont, CA

Supported marketing and sales teams by creating various consumer-facing digital and print marketing materials. Digital marketing contributions include updating corporate website, launching and contributing to corporate blog, and managing social media strategy.

  • Developed content calendar for corporate web properties, and leveraged blog and HubSpot to develop link building strategy. Updated content in partnership with SEO agency.
  • In partnership with global communications agency, Racepoint Group, managed and adjusted social media strategy and presence by using monitoring tools such as Radian6, HubSpot, Google Alerts, and Google Analytics.
  • Created customized printed marketing materials using Adobe Photoshop and Illustrator for display at industry trade shows such as Casual Connect, E3, SIC, and Affiliate Summit.
  • Generated and edited sales materials, including PowerPoint presentations, templates, and proposal documents for internal and external purposes.

Mirror Image
Professional Musician (Drummer)
2004 – 2009
San Francisco Bay Area

Drummer, writer, graphic designer, and webmaster for Mirror Image, a female-fronted bluegrass-infused rock band. Venues performed include Great American Music Hall, Slim’s, 12 Galaxies, Boom Boom Room, The Stork Club, The Starry Plough, Santana Row

MyWaves Inc
Account Manager
May 2006 – November 2008
Sunnyvale, CA

Role ranged from developing digital marketing materials to helping clients develop technical guidelines and content strategies for their custom mobile video channels.

  • As primary technical liaison, worked with content partners such as ESPN, Sports Illustrated, Maxim, and Columbia Records to successfully acquire video content and ensure optimal mobile viewing experience for consumers.
  • Led development of the MyWaves embedded player, a means to acquire users via social networks such as Myspace, Bebo, LiveJournal, Hi5, Orkut, and Friendster.
  • Produced and edited marketing presentation materials using Powerpoint, Photoshop, InDesign, and screencast software such as Camtasia.
  • Maintained and updated corporate website by uploading images, adding and editing press releases, and hand-coding any changes as needed.
  • Created and produced vector and raster graphics integral to MyWaves advertising accounts. Designed and produced graphic assets for sales collateral, corporate communications, and marketing presentations.

DRUM! Magazine (Enter Music Publishing)
Assistant Editor
August 2004 – May 2006
San Jose, CA

Wrote wide-ranging content that spanned short sidebar clips, product and music reviews, and full-length feature articles. One notable full-length article featured a factory tour in Mexico.

  • Produced approximately 10 percent of monthly content by writing a variety of compelling pieces ranging from 300-word sidebars to 3,000-word product reviews and cover stories.
  • Successfully leveraged close relationships with industry contacts to gather press releases to write monthly product news and world events columns.
  • Maintained publication’s high standards of grammar, style, and accuracy by effectively fact-checking and editing copy before final publication deadline.
  • Assisted in updating and maintaining company website by formatting and posting articles.
  • Represented DRUM! Magazine during Winter and Summer NAMM industry trade shows.

National Semiconductor
Marketing Communications and Visual Media Intern
2002 – 2003
Santa Clara, CA

  • Collected and edited information from various product line managers, press releases and technical documents to create “National News” sales publications.
  • Served as production assistant for on-site broadcasts and assisted in several capacities such as setting up video equipment, serving as stage manager, and operating cameras and soundboards.
  • Created supplementary graphics for online and print advertisements according to company style guide.
  • Provided trade show booth support at Communication Design Conference and Intel Developers Forum.

Education

Santa Clara University
BA, Communication